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SUMMARY.
I am a result-oriented professional in Growth Marketing with 5+ years of experience in solving real-world business growth problems and helping overcome obstacles. I have done M.Sc in Computer Science from B.H.U and PG certification in Digital Marketing & Analytics from MICA, UpGrad. I have had extensive exposure to Brand Management, Digital Marketing, and Advertising for more than 5 years.
Personal Info.
Full name: Sukanta Bala
Current Industry: Capgemini
Age: 28 Years
Nationality: Indian
Current Location: Kolkata, WB
Industry Experience: 5+ years
Domain: Marketing Automation
Qualification: M.Sc in Comp. Sc. (B.H.U)
my Career journey.
WHERE I HAVE STUDIED.
MY EDUCATIONS.
The Universities where I have completed my Graduation and Post Graduation.
Banaras Hindu University
M.Sc In Computer Science, 2017
University of Calcutta
B.Sc In Computer Science, 2015
MICA, upGrad
P.G. Certification In Digital Marketing, 2021
TOOLS SKILSET
MY TECHNICAL SKILLSET.
Building Email Templates and executing campaigns for products & services. Automate Email campaigns for Transactions and Promotion
Managing brand account & running successful campaigns that increased engagement over Facebook and Instagram.
Performed real-time Website Traffic Analysis, Monitoring Sales Funnel and implement marketing strategy based on the result.
Executed Google Ads campaigns with result-oriented method that increased website unique visitors.
Performed real-time Website Traffic Analysis, Monitoring Sales Funnel and implement marketing strategy based on the result.
Particularly for the B2B market, bringing high-quality leads with LinkedIn Campaign Manager Tool for services or products
Building email templates and executing the campaign for Brand's products & services. Achieved above 30% open rate.
Setup and run amazon sponsored products ads and achieved more than 200% ROI on Indian marketplace
Planning of engaging content Creation for display ads, text ads. Designing graphical content for Digital Media.
RATING!
RATING ON MY SKILLSET
I rate myself based on my skills and experience.
MY INDUSTRY EXPERIENCE
Salesforce Marketing Cloud Consultant at Capgemini
Marketing Strategy & Implementation
- Managed ExactTarget / Marketing Cloud implementation for a large enterprise, including multiple business units as well as troubleshooting
- Create and implement marketing campaigns using SFMC tools like Journey Builder, Email Studio, Automation Studio, Einstein etc.
- Used Automation Studio for performing actions such as Imports, Data extractions and Send Email, SQL query activities
- Used Journey builder in running different types of campaigns along with Automation Studio and Contact Builder.
Content Creation & Optimization
- Managing subscriber data, import and segmentation using a combination of Salesforce tools, FTP, API and database queries.
- Created personalized and Dynamic email content using AMPScript in Content Builder for deploying Triggered and Promotional Campaigns.
Performance Analysis
- Tracking campaign metrics including sends, CTRs, Open Rates, conversions and Design advanced reports, dashboards on Datorama along with Excel.
Associate at HCL Technologies
- Actively worked on HTML, CSS, Email Studio, Content Builder, Contact Builder to develop customized Emails and execute campaigns.
- Spearheaded AGILE methodology during all the phases of System Development Life Cycle (SDLC), and use cases analysis.
- Provided analysis and insight on campaigns in order to improve efficiency for future Email sends.
- Created visually impactful dashboards in Excel for data reporting by using MS Excel features. Interpreted and analyzed data to identify key metrics and transform raw data into meaningful information.
- Properly analyze the data to determine if there are outliers or data quality issues and work with related departments to make the corrections.
Marketing Analyst at Gogaga Holidays
- Proficient in managing Facebook Ads, LinkedIn Ads campaigns with tracking and analyzing the performance metrics CTR, conversion rate, ROAS.
- Implementing A/B Test, Custom audience creation, budgets and schedules.
- Conducted on-page SEO-Audit for own website. Made improvement in organic search results and increased organic website traffic by 15%
- Experience in creating and managing Google Ads campaigns like Search ads, display ads. Increased website traffic, conversions, and revenue.
- Analyzing and reporting on the performance of digital marketing campaigns and making data-driven decisions to optimize results with Excel, Google Analytics.
- Developing and implementing Email Marketing strategies in Mailchimp.
- Executed email marketing strategy and achieved open rate by 35% that made repurchasing of tour packages.
EARNED CERTIFICATES
